The Sr. Manager Digital Marketing is responsible for managing a team of 4 people in developing, implementing, and managing the overall digital marketing strategies which promote the company and its products and/or services. The Sr. Manager Digital Marketing
plays a major role in enhancing brand awareness within the digital space as well as driving leads to revenue utilizing market automation tools. The Sr. Manager Digital Marketing will also identify and evaluate new digital technologies and use Web analytics
tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
The ideal candidate will have a hacker’s mindset. Being comfortable with new technologies and having a passion for learning - while able to figure out how different systems integrate and work together to drive the results. They will need to understand the
ins and outs developing system rules, filters, segmentation, scoring models, revenue stages and flows, CRM platform capabilities (MS and Salesforces), and more. Familiarity with HTML, CSS, email deliverability and CAN-SPAM/CASL compliance requirements is also required.
The essential duties and responsibilities are:
All materials will be kept confidential. GuideStone Financial Resources is an equal opportunity employer.