Job Details

Requisition Number 17-0120
Date Opened 3/3/2017
Job Type Full Time
City Bloomington
State MN
Description

Digital Marketing Specialist

Bloomington, MN

The Company:

Collegis Education is an enrollment growth management and technology services company that offers industry-leading solutions for colleges and universities of every size in every sector. Using a proactive and analytical approach, Collegis Education empowers education institutions to make a broader impact by providing insights that help grow enrollments, improve student outcomes and optimize expenses. With several decades of experience working within the higher education industry, the team at Collegis Education was founded within the walls of a college and expanded to help change more lives through education. Currently, the infrastructures established by Collegis Education support more than 30,000 students nationwide.

Position Summary:

The Digital Marketing Specialist is expected to always to explore, learn and test new solutions that support our clients’ goals and objectives.     

This position is responsible for the ongoing development and management of our client’ digital efforts along with providing input across all digital disciplines.

A Digital Marketing Specialist at Collegis: 

  • Possesses strong analytical skills with the ability to translate data into a broader insight-driven story
  • Anticipates and supports the ongoing needs of our clients
  • Collaborates with cross-functional partners- including Partner Solutions, Creative and Technology
  • Strives for excellence in all of their tasks and enjoys taking on challenging projects
  • Is flexible and adaptable based on the evolution of Collegis’ clients

Responsibilities:

Media Planning

  • Development of quarterly/annual digital plans that align with the goals and objectives of our clients 
  • Communication of media plan to manager and Partner Solutions managers
  • Landing page and experience recommendations that supports the media plan

Website and Social Engagement Strategy

  • Assist in supporting the ongoing website and social media engagement team – working on social media, CRO and SEO initiatives.

Account Optimization

  • Budget/goal management
  • Keyword research
  • Bid optimization
  • Account structure and maintenance
  • Landing page optimization and testing recommendations

Reporting

  • Development of monthly reports that delivers actionable insights to our Partner Solutions team

Education

  • Keeps up with industry trends within digital and higher education through conferences
  • Collaborates cross functionally to share insights

Adhere to the appropriate information security policies based on the sensitivity of company data and report any security related issues

Position Requirements:

  • Bachelor’s degree preferred. (Business, Marketing, Economics, or Finance a plus)
  • Google Analytics and AdWords certification required (Bing is a plus)
  • 0-3  years experience managing paid search, display in a corporate, agency, or a freelance setting with variable budgets
  • Excellent understanding of the various digital and traditional marketing channels, and how they interact with one another
  • Experience working with bid management platforms (Marin, Kenshoo, etc.), Conversion Rate Optimization tools and analytic/reporting suites (Excel, ThinkSpot, etc.)
  • Excellent written and verbal communication skills
  • Exceptional critical thinking and analytical skills
  • Experience managing multiple high priority projects simultaneously

For more information about Collegis Education, please visit www.CollegisEducation.com.

Collegis Education is committed to the policy that all persons shall have equal access to its programs, facilities, and employment without regard to race, color, creed, religion, national origin, sex, age, marital status, disability, public assistance status, veteran status, or sexual orientati

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